The Geneva Motor Show is always one of the highlights of the motoring year, and the event in 2013 promises to be as full of interest and excitement as ever. Set to take place between March 7 and March 17, there will be the usual mix of new vehicles, exciting innovations and glamour.
The event was first held in 1905, and Geneva may be considered quite an odd choice of venue, seeing as Switzerland has no automobile industry of its own. This helps to maintain a level playing field for manufacturers though, who use the event as a way of showing off their latest innovations. Every type of internal combustion engined cars has been seen at the event, while in its early days some steam powered vehicles were actually on show too.
The show is particularly known for the way in which manufacturers show off their latest super cars. A highlight of last year’s show was one of these vehicles, the Ferrari F12 Berlinetta. This car’s huge sculpted doors and the aerodynamic ‘aerobridge’ front fenders hinted at a new direction in the design ethos of the Italian manufacturer, and it excited journalists and less professionally interested observers alike, as well as triggering some lively debate.
Another highlight of last year’s show was the showing of the Lotus convertible roadster, the Exige S. This was the first time that one of Lotus’s Exige models had been fitted with a soft top, and it certainly caught the eye of the assembled opinion formers of the motoring world. Lotus also unveiled their Formula One car, the Lotus F1 Team Evora GTE, with F1 driver Kimi Raikkonen on hand. The model featured classic black and gold livery, but with the additions of a high-gloss carbon fiber body and gold-piped black leather bucket seats, as well as unique badging.
Several manufacturers are set to introduce many new vehicles to the public at this year’s event. Of particular interest to many will be the vehicles presented by Chinese manufacturer Qoros Auto, who will hope that their technological innovations will catch the eye of European motorists. A more established European manufacturer hoping to attract the attention is Mercedes, who will showing off their A45 AMG, designed to compete in the hatchback market. It features a seven speed dual clutch gearbox, which will interest drivers who like their cars fast.
Whatever kind of vehicle you favour though, you can find plenty to keep you interested in Geneva in 2013. The Motor Show will offer its usual mix of thrills, glamour and excitement, and you might well learn something new too. What is certain is that anyone who is planning on a visit will leave having enjoyed themselves in one of Europe’s great cities. If need a Geneva Airport car hire then check out our great rates today.